Transforming Rural Health
RuraLink is a transparent workforce marketplace connecting healthcare organizations and travel healthcare professionals through more direct, flexible, and sustainable relationships.
We help healthcare organizations reduce dependence on traditional staffing agencies while empowering healthcare professionals with greater flexibility, ownership, and direct access to opportunities.
Built around transparency and aligned incentives, RuraLink creates a better way for healthcare organizations and professionals to work together.
Why I Started RuraLink
I started RuraLink ( originally EmpoweRX ) after working in travel healthcare recruiting and seeing firsthand how broken the traditional staffing model had become.
Too often, healthcare professionals had little transparency into their pay, limited control over their careers, and no direct relationship with the organizations they were serving.
At the same time, healthcare organizations, especially those in rural communities were struggling with workforce shortages, rising staffing costs, and constant turnover. I knew there had to be a better way.
What started as helping clinicians build independent careers and set up their own LLCs eventually evolved into a larger mission: creating a more direct and sustainable way for healthcare organizations and professionals to work together.
RuraLink was built to strengthen healthcare workforce relationships through transparency, aligned incentives, and a model designed to better support both sides of the healthcare system.
Mary Kathleen Bryan
Founder, CEO, Ruralink
Our Core Values
RuraLink is built to create more transparent, sustainable, and empowering relationships between healthcare organizations and professionals, guided by the core values that shape everything we do.
Creating better healthcare relationships starts with
aligned incentives and greater transparency.
Transparency
We believe healthcare organizations and professionals deserve more visibility, clearer communication, and more direct relationships.
Flexibility
Modern healthcare work requires more adaptable workforce models designed around real operational and professional needs.
Sustainability
We support stronger long-term workforce relationships that help healthcare organizations improve stability and continuity.
Empowerment
Healthcare professionals deserve greater ownership, independence, and opportunity throughout their careers.
Who we serve
RuraLink supports healthcare organizations and travel healthcare professionals seeking a more transparent and sustainable way to work together.
Rural Healthcare Organizations
Supporting hospitals and healthcare systems facing workforce shortages, staffing instability, and growing operational pressure.
Travel Healthcare Professionals
Helping healthcare professionals access direct opportunities, greater flexibility, and more independent healthcare careers.
Critical Access Hospitals
Designed to support healthcare organizations serving communities with limited workforce resources and recruiting pools.
Nurses & Advanced Practice Providers
Built for healthcare professionals seeking more transparency, ownership, and flexibility throughout their careers.
Allied Health & Specialty Professionals
Connecting skilled healthcare professionals with organizations seeking more adaptable workforce solutions.
Healthcare Communities
Strengthening workforce relationships that support long-term healthcare access and sustainability.
The Future of Rural Healthcare
We believe the future of rural healthcare is more direct, more transparent, and built around stronger relationships between healthcare organizations and professionals.
RuraLink is helping create a more sustainable future where healthcare organizations gain workforce stability and professionals gain greater flexibility, opportunity, and independence.
